our culture is not a trend.
*
it's capital.
*
our culture is not a trend. * it's capital. *
hi, iβm kenya.
i help founders turn passion into market power.
Raphael Road is an independent brand marketing studio led by Kenya, a culture-driven marketing leader for beauty, fashion, and lifestyle founders ready to scale beyond scrappy.
Raphael Road was founded on one belief:
not a niche
Black beauty consumers are
We are the driving force of the market.
Raphael Road exists to stand shoulder to shoulder with founders.
Transforming their cultural vision into market power.
Built Different
Cookie-cutter playbooks are not my ministry.
-
My signature framework.
No off-the-shelf playbooks. I developed a proprietary process that combines MBA-level rigor with cultural intuition β frameworks that adapt to your brand instead of breaking it.
-
Your CMO in residence.
I donβt hover as a consultant; I plug into your team like an operator. Sleeves rolled up, building systems while protecting your vision.
-
Black woman-owned. Values-led.
Integrity, equity, imagination, and ecosystem-building arenβt slogans β theyβre my standard. Our culture isnβt a trend to exploit; itβs the marketβs engine.
The Raphael Road Method
TM
Markets chase trends. We build empires.
My signature method pairs MBA-grade rigor with cultural intuition, providing culture-powered strategy for founders who want scale, not just hype.
PHASE ONE
γ°οΈ
PHASE ONE γ°οΈ
Get Real
Get brutal clarity on wins, weak spots, and roadblocks holding your brand back.
PHASE TWO
γ°οΈ
PHASE TWO γ°οΈ
Get Smart
Lock your target and craft a growth plan that turns cultural pull into market power.
PHASE THREE
γ°οΈ
PHASE THREE γ°οΈ
Get Results
Track results, tighten systems, and grow a brand that creates value.
Service Packages
Easily scalable services to help entrepreneurs, founders, and creators build strategic, results-driven marketing strategies β from foundational day one approaches to comprehensive revamps with clarity, structure, and results that move the needle.
Tier 1
The Audit
Stop guessing, start scaling. Get a thorough diagnostic and a roadmap to your next level.
Tier 2
Core Retainer
Structure to scale without losing the magic that makes your brand special. Investor- and retail-ready, culture intact.
Tier 3
Exit Readiness
For founders who want the bag (and their weekends back). Buttoned-up systems, valuation dashboards, and clean exit pathways.
Follow the movement.
If youβre a founder turning hustle into enterprise value, then this is your corner of the internet.