FAQs

  • What exactly is a fractional CMO?

    Think of me as your CMO on speed dial — minus the full-time salary, annual bonus, or red tape. I plug into your business part-time to help you scale, launch, or prep for retail/acquisition. You get senior-level strategy, team leadership, and structure — without the bloat.

  • How do I know if my brand is ready for a fractional CMO?

    If you’ve got traction but growth has stalled — you’re probably ready.

    That means: you’ve found your hero product, you’ve built community, maybe even landed a retail deal... but operations, margins, or marketing haven’t caught up. That’s my sweet spot.

  • Do you only work with Black founders?

    No — but I center them. Raphael Road was built to correct the imbalance in who gets to scale. I work with anyone who values culture as capital and believes that creativity and strategy can coexist. If that’s you, welcome.

  • What’s the difference between a fractional CMO and a marketing agency?

    Agencies execute. Fractional CMOs lead.

    I build the strategy, roadmap, and systems that agencies (or your internal team) follow. Instead of buying deliverables, you’re buying direction.

  • What does working together actually look like?

    It starts with a Fit Check — my brand health audit that diagnoses your story, margins, ops, channels, and customer love. From there, I either:

    Fix the leaks (3–6 week sprint) or build scalable systems (6–12 month growth retainer).

    You can always start small, but most founders stay once they see how much lighter and more strategic the business feels.

  • What if I’m not ready for a retainer yet?

    Start with the free Fit Check Quiz and download the DIY Brand Health Toolkit.

    Those tools will help you identify the biggest leaks in your brand’s growth engine — and give you a taste of what it’s like to work with me before you invest.